On-Site SEO - Search Engine Optimization
Search Engine Friendly Content
17 Feb 2013
Search engines like sites with great content. A website with great content has
low bounce rate and high visit duration. This adds to improving the ‘quality’ of your site and helps very much
in driving more visitors to your site.
If you have done your keyword research, the
next important step in online success is search engine optimization i.e to build great content round the keywords
you have selected.
This is absolutely not an option and one
area too many internet entrepreneurs choose to rush through only to regret it later. On-page search engine
optimization or SEO focus on 10 key steps in building content for a website. Without this, the next SEO process
i.e. off-page SEO can only be more challenging as you will be building on a pretty weak
1. Title Tags
The main keyword of your web page should be
used in the title tag.
A title tag need not be
too lengthy as it may be cut off when your page opens up in browser windows.
Limit your title tag to 55 characters or less should work fine. You have ample opportunity to say more about your
website under the Meta description section.
2. Meta Descriptions
Similar to title tag, the main keyword you
are targeting should also appear in your Meta description. This descriptive text appears under the title of the
page in search engine results. Every effort should be made to make your meta descriptions reflect closely to the
content of your page.
Other than having your main keyword in it, a
good Meta description does not only enable visitors to know more about your site. It should be written in a way
that attracts visitors to your page, hence helps increase your click-through rate.
You have more rooms here to ‘sell’ what your page has. Around 150
characters are about the right length to build your Meta descriptions.
3. Search Engine Friendly URL Structure
While not an absolute must, search engine
friendly URLs do help in better crawling. It is structured with words instead of numbers, generic page names or
Since they are more descriptive, it looks
“friendlier” too for those who want to link to your site.
A URL like http://www.dogtraining.com/folder1/101089.htm can be pretty confusing for interested users to remember and
creating a link to it.
A more descriptive search engine friendly URL will look like
4. Content Optimization
In content optimization, you insert the
keywords you have chosen in the heading tag ( H1 ) of the page. This helps alert search engines the importance of
the keywords you are targeting for the page.
Next, use keywords and variation of it in the content to illustrate your theme without stuffing
your page all over. Present search engines are smart enough to detect keywords stuffing. This practice should be
avoided if you want to improve your search engines ranking.
Another useful on-site content optimization technique which also
helps draw the attention of your visitors’ interest is to underline, bold or italicize your main keyword. Similar
to keywords stuffing, you do not want to overdo it here as well. Emphasize your keywords once or twice will
5. Search Engine Friendly Images
Inserting images on your website adds color
to your page. And colors do have an impact to making your plain text webpage more interesting to your visitors.
Unfortunately, this does not apply to search engines. Search engines understand your image only if you add an alt
tag to your image.
Describe your image with an alt tag accurately. Yes, you can use your
keywords but do not go overboard. As the images you put in are intended to support the theme of your webpage.Your
text description in your respective alt tags for each image should follow through with relevance
6. Links For Related Content In Your
Search engines like rich content but not
rich content cramped all in one long seemingly never ending page.
Break your content into a few or more pages
between 500-1,000 words. Link these pages with anchor text links to help navigate your visitors around. You do not
want your visitors to leave the very page they landed. When they stay longer and move around the site, it reduces
your bounce rate and you score points with search engine ranking.
Use descriptive words related to your keywords in your anchor text links
to boost your ranking further.
7. Keyword Cannibalization
Keyword cannibalization is the process where
you unknowingly optimize multiple pages of your website for the same keyword. When you repeat keywords for other
pages, search engines have to choose which page is more important and this weakens your ability to drive traffic
for all the other pages with the same keywords.
8. Retaining Link Juice
Linking a page to another webpage helps give
the receiving URL a SEO boost i.e. giving it some “link juice”. You can avoid this by applying the no-follow
attribute to your anchor link by inserting the rel=”no follow” tags in your links.
Pages you do not want Google to pass “link juice” are for examples, to
websites you do not trust or looks spammy. You can also no-follow your contact us, legal or policy
9. Page Indexing
Once you have launched your site, it is open
to search engines to crawl and get your web pages indexed. Check and ensure all your pages can be indexed. A page
that is not indexed is obviously out of the ‘radar’ of the search engines.
10. Content That Is Current
This may be the last but never the least
on-site SEO step.
This is one area search engines is similar to your human visitors. They love fresh content too. Keep your site
updated on a regular basis. A good rule of thumb is to look at your very own website from the angle of a
What do you want to see or read?
What information are you expecting an
Updating your website can be just keeping current your existing page by
making minor changes to it. Or you can create new articles to expand the depth or breadth of your
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